I was tasked with creating a tea brand oriented towards male identifying populations. After much thought and research surrounding the idea, I came to the conclusion that a more granola looking, outdoorsy aesthetic would be a perfect fit for a new type of tea.
This is a dieline for Timber Tea Co, a company that reaches to appeal to health conscious men who are interested in nature and exploring the wilderness. Active 20-35 year old guys who like to hike, camp, mountain bike, or rock climb would fit into the target audience.
