I redesigned multiple branded elements for the Shedd Aquarium. This included advertisements, signage and environment pieces, multi-page digital mockups for a website and app, and potential merchandise.
Before this was able to happen, I did research on the company's outreach, competitors, and what visitors liked and disliked about the current company image. I made analysis documents regarding a new branded experience, and then I followed through creating designs that matched the updated brand. These designs went through 6 rounds of professor and student critique.
