These are designs for the branded house Ballyhoo Beer Co. Each design had to have enough difference to show flavor profile distinction, and allow for future variation, but also fit within the company's branded guidelines.
The through-line is the central eye and structure of the design, however, the iris of the eye correlates to themes associated with each beer type. The colors were drafted not only to compliment the aesthetic that the name provides, but also to mesh well with the natural color of the associated beer. These beers are meant to stand out on the shelf and catch ones eye.
